Content Marketing: Developing Branded Content

Be sure to use the keyword in your post URL and on all alt-tags on the page. Use a snippet preview tool like Sistrix to help you stay within the optimal character count. Aim for between 301 and 500 words as a minimum or more if you need to go into a topic in depth. If it is longer than 1500, you might not have a tight, focused, high-impact idea.
For instance, if you’re an interior design company, you might consider sharing tips on your Instagram story about decorating a space. If you’re a local bakery, perhaps, you can share details about an upcoming event at your store on your Facebook page or share a recipe and cooking video on your TikTok. If you thought blog posts were the most popular form of content, think again. Video has actually taken the top spot for the last two years in a row. It’s now the primary form of media for over 60% of companies.
Whether you’re struggling with your current content marketing efforts, or you’re just getting started, you need to read this guide. It has something for every digital marketer looking to implement or improve their content marketing efforts. There are as many types of content marketing as there are types of content–far too many to cover here. My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you. Soon you’ll be coming up with 50 content marketing ideas every day.
Hey, you don’t need to post this, but I just wanted to pass it along. If you use WordPress, the GPL should matter to you, and you should understand it. Check out the most comprehensive guide about WordPress and the GPL. Test it yourself with $20 off your first month of Application Hosting or Database Hosting. Content marketing is always evolving, but will never be unnecessary. If you want to change when a post is scheduled, all you have to do is drag the post to a different day and enter in a custom time.
Find the “Audience” report to see your market audience in detail. Such as their demographics, socioeconomics, and social media preferences. Document your plan and any important notes so you can share with important stakeholders. This could be on a slide deck, Google document, spreadsheet, or another format that works well for your business model. For example, when I asked a recent group of customers what pushed them to invest in one of our programs, I noticed a lot of them cited out video content. Content promotion might be the most underrated part of the content marketing process.
You can also use the template above to showcase customer testimonials within your blog content or on social media. It’s animated, and you can download it as a GIF, but you can also choose to save it as a static image if you’d like or embed it. Below are some ways to use visual content marketing to grow your business.
Think beyond the traditional keyword research strategy for your content. Create a repeatable framework for ideas that put your business front and center with your target audience. Develop an outline for a topic that will define your marketing strategy for the next few months. There are many components of their content marketing strategy and the distribution is through all of their events, athlete highlights and magazine. If you hadn’t heard of Red Bull before, odds are high that you would have at least come across one of their branded content pieces.
Each requires different editorial strategies, content structures, governance, and marketing plans to be used in your content marketing initiatives. When deciding what content to create, consider all the different channels you might use. Today, people are constantly on their phones and other mobile devices.
Don’t forget to measure the impact of your video marketing efforts. Local SEO , the content marketing industry is projected to reach 9.6 billion by 2023. About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data. Nearly three-quarters of people will look elsewhere for whatever item or service they need when this expectation isn’t met. One of the biggest content marketing mistakes and challenges is creating personalized content.

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